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DAM in the Content Supply Chain
Content is the fuel your marketing, commerce and sales runs on. Without content, there is no story telling, no product descriptions and no social media conversations. By now, companies have identified DAM as an essential tool in managing their final media files. However, the content challenge is larger. It includes other content types, that are often not only media files. It also includes the entire content lifecycle, from planning to collaboration to version management. And it includes the enterprise architecture to connect disparate systems into a sustainable content supply chain.
In this webinar, we will explore the challenges companies are facing in setting up process, tools and governance to take control of their content and the strategies you can apply.
Tim Pashuysen, Chief Strategy Officer, Sitecore
Artificial Intelligence in Marketing Content Hub
webinar we wil further explain the next big changes in Marketing Content Hub concerning AI and Machine Learning integration in the platform. The webinar will mainly cover some of the AI-enabled capabilities of Marketing Content Hub, including the integrated smart vision services, the smart chatbot and the integration of machine learning.
A must-attend for application development and delivery professionals as well as for Marketing Content Hub users, integrators, and partners.
With enterprise applications spread between on-premise and in the cloud, you may ask yourself: how does that work with integration and collaboration? With cloud development, we enter the new era of building integrations in Marketing Content Hub.
Born in the cloud, Marketing Content Hub leverages the cloud to deliver full scalability, global content distribution, and high availability. Setting up integrations benefits from this as well. Cloud development is a dedicated track to provide new SDKs built on top of our Hypermedia API, and export/import for configuration promotion and a trigger framework to kick off business logic. Combined with Azure Functions we build an even more flexible and connected marketing application for customers and partners. The main goal is to manage as much business logic outside of Marketing Content Hub, reducing maintenance costs and downtime for our customers, as the code doesn’t have to be compiled and redeployed.
This 1-hour webinar will be presented by Fréderic Fosselle, VP of Technology at Stylelabs, and is a great way to level up on most recent cloud development technologies and learn about its full potential. Experience how easy it becomes to extend Marketing Content Hub with even limited experience.
Marketing Content Hub 3.0An exclusive session on our latest product releases, and an exclusive preview of where we’re going with Marketing Content Hub 3.0 will be the perfect occasion to discover our product and see how it can make an impact in your business.
Create powerful integrations solutions in Marketing Content Hub with Microsoft Azure Logic Apps.
Integrate Marketing Content Hub via Azure Logic Apps to your business-critical apps without writing a single line of code.
During the webinar, we will demonstrate the integration of Marketing Content Hub with Microsoft OneDrive for a file upload scenario. Afterwards, we will show an integration that allows to publish a campaign from Marketing Content Hub on facebook.
Digital Asset Management in Marketing Content Hub
Digital asset management has been at the core of Marketing Content Hub since the early days. And seeing that reviewing the basics is never a bad thing, we’re excited to host an exclusive webinar session dedicated to the DAM module in Marketing Content Hub.
Designed for challenging digital asset management scenarios, Marketing Content Hub has plenty to offer when it comes to storing, managing and distributing digital marketing assets.
Marketing Resource Management in Marketing Content Hub
Much more than just a set of project management tools, Marketing Content Hub offers marketing teams a structured and streamlined process to master their operations. Maximise the module’s collaboration tools to steer teams towards their targets, including browser-based annotation and validation.
Learn to properly streamline your marketing content planning, production and publication by viewing the recording.
Product Information Management in Marketing Content Hub
Are you staying on top of your product content?
Seamlessly integrate existing product data from master data platforms with new marketing content to media files and create one single version of the truth. Learn to utilize full support of multiple brands, complex product ranges, lifecycle and localization as we give you the full tour of PIM in Marketing Content Hub.
Digital Rights Management in Marketing Content Hub
Keep track of rights and match intended use with what you’ve licensed.
Marketing Content Hub has made a priority of security. Where regular DAM platforms keep security to a basic level, securing download/upload permissions for users. DRM in Marketing Content Hub goes beyond that, adding specific Rights Profiles and keeping locations & campaigns in mind.
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