We designed ⓜ with a holistic view on marketing content management in mind. It provides tools to facilitate the entire marketing content life cycle by aggregating existing content, supporting the creation of new content, making content available for search & download, and supporting the publication to different channels.
We’ve been evangelizing the concept of establishing a Marketing Content Hub as a strategy to address content marketing and omni channel challenges. Because ideas are good, but bringing things to life is better, we’ve now written a book about the underlying business case.
'The case for a marketing content hub’ outlines the context and challenges that led us to come up with this approach. It walks you through the different aspects and relates back to how this can be relevant for your organization – and ultimately bring value.
Get in touch now for a comprehensive overview of the vision, concepts and functionality in ⓜ and to learn how your organization can benefit from a Marketing Content Hub.GET IN TOUCH