Stylelabs was recently recognized by Gartner as a representative vendor in its June 2018 Market Guide for Digital Asset Management. According to the report, some providers continue to lead with digital asset management (DAM) capabilities as their main offering while simultaneously pursuing a content hub strategy that enables a more federated approach to managing marketing content. In addition to providing native storage and management functionality, content hubs can also sit atop existing content and data stores like legacy DAMs, enterprise content repositories and product information management (PIM) systems. This model provides an interface for users to search for, tag, manipulate and apply workflows to assets without the need for replatforming.

Read this and other key developments published in the Market Guide for Digital Asset Management by Gartner (Analyst: Bryan Yeager)

Use this Market Guide to help you define key DAM requirements and navigate a complex landscape.

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