Digital Asset Management (DAM) has finally reached a tipping point.
Digital marketing has become increasingly visual. And this means we all need to manage digital and media assets as first-class objects.
Whether you’re still struggling with shared drives and first-generation image repositories, or you’re ready to position DAM as the prime content engine underneath your marketing technology stack, you now have an unusually wide range of options to address these challenges. But with this array of options comes the obligation to make good choices.
Analyst and Managing Director Jarrod Gingras of Real Story Group provides tools, resources, and information to help you make the right Digital Asset Management technology decisions this year.