Leverage MRM to drive customer-obsessed marketing operations
Stylelabs is cited in the October 2017 Forrester reports, Vendor Landscape: Marketing Resource Management. Stylelabs believes that this citation highlights its commitment to deliver high-quality solutions that leverage the full potential of Marketing Resource Management.
The Brussels-based vendor is credited for strong capabilities in the fields of People (collaboration & calendaring, project management), Content (content production workflows, digital asset management), and Brand (marketing fulfilment, through-channel marketing automation).
Marketing Content Hub technology continues to reinvent and improve the way users optimise MRM best practices, and brings DAM, MRM, Web-to-print, PIM and DRM functionalities into a single, powerful application.
Why this report is a must-read for DAM professionals & enthusiasts
B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM solutions with more agile alternatives. But the current MRM market is fragmented and many vendors offer overlapping functionality. This report categorizes solution providers that address the most common MRM use cases and provides recommendations for B2C marketers considering MRM investments.
Read more in the Vendor Landscape: Marketing Resource Management report (access requires subscription or purchase).