“DAM once helped media firms manage production-oriented content, and it acted as a parking lot for content assets. While some DAM systems still do that, AD&D pros should know that their future is niche, as most DAM vendors now position products between upstream workflows and downstream delivery.”
Why this report is a must-read for DAM professionals & enthusiasts
As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, and relatively few big-name vendors offer DAM solutions. This report categorizes DAM vendors that best fit the most common use cases, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases.
Read more in the Forrester Research Digital Asset Management Vendor Landscape 2017 (access requires subscription or purchase) where Stylelabs is cited as a DAM solution that focuses on both enterprise and marketing vendor segments.