CloudDAM: Microsoft’s Azure-based Digital Asset Management Solution

Given the size of the company, building a solution that would work for its various sales & marketing teams for them to become more productive and also easily share assets with each other, was only part of the challenge that Microsoft faced when it envisioned one centralized DAM for the company.

The bigger challenge was how to sell it internally and get it adopted.

This talk will take you on the journey of how Microsoft conceptualized, built and evangelized the Azure based DAM service that would be enterprise scale, global in scope, cross product, cross channel and cross sales & marketing teams.

 

 

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